‘Protecting and promoting our mental health has never been more important'

'Jo Malone London is committed to supporting and promoting mental health initiatives. Raising awareness, providing support and stamping out stigmas, one step at a time.

We have long drawn inspiration from the natural world and its profoundly calming effects; the very existence of flowers and plants remind us that while life can be demanding and hard at times, it can also be incredibly beautiful. In some ways, plants and people aren’t all that dissimilar; just as you can’t see a plant’s tangle of roots buried in the soil, not all of a person’s wounds or feelings are visible on the surface. One in four people will be affected by mental health problems in their lifetime, yet it is still an underfunded and often unacknowledged illness. We want to break that taboo.

Our mission has always been to inspire, connect and uplift people through fragrance. And so, for more than a decade, our work with mental health charities has been a natural evolution of this mission. To nurture the most vulnerable members of the community. To help people talk about their feelings. To create gardens where people can discover the calming effects of nature.

To date Jo Malone London has donated more than $3.5 million to mental health charities, helping to raise awareness and stamp out stigmas.

Providing support. Empowering people to recover, reconnect and grow

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We are thrilled to have UNICEF as our global charity partner. As the world’s leading organisation for children, UNICEF’s mental health programme reaches 47.5 million children and caregivers in 130 countries. Our $1 million donation this year will go towards UNICEF’s work to protect and promote good mental health and wellbeing for all children, adolescents and caregivers.

Registered charity number 1072612 (England and Wales) and SC043677 (Scotland). UNICEF does not endorse any company, product, brand or service.

We are thrilled to have UNICEF as our global charity partner. As the world’s leading organisation for children, UNICEF’s mental health programme reaches 47.5 million children and caregivers in 130 countries. Our $1 million donation this year will go towards UNICEF’s work to protect and promote good mental health and wellbeing for all children, adolescents and caregivers.

Registered charity number 1072612 (England and Wales) and SC043677 (Scotland). UNICEF does not endorse any company, product, brand or service.

Our mission has always been to inspire, connect and uplift people through fragrance.
And so, our work with mental health charities over the past decade is a natural evolution of this.